Uber Eats eyes small town India to boost food orders
- September 4, 2019
- Posted by: Aelius Venture
- Categories: Business plans, Information Technology, International
We continuously attempt to book online food and delivery at home, delivery market in India goes hyper-competitive, Uber Eats, that is nevertheless to make a major mark on the Indian palette, is currently eyeing young professionals in metros and joint families in smaller cities to extend its footprint.
Amid reports that Swiggy is buying its India business and so stalled talks, Uber eats that came to India in could 2017 is finally witnessing quick adoption of its services among millennials and joint families.
“We’re truly seeing a trend of multiple combos of orders quickly in India, that isn’t restricted to merely on Friday nights or festivals however on a daily basis,” Raj Beri, Head of Uber Eats-Asia Pacific, told IANS.
Earlier this year, reports same the aged population was behind the success of Uber Eats’ business in Japan.
Beri said the platform’s growth in India is on the far side age demographics and additional towards collective adoption of digital food delivery services.
Countries within the Asia-Pacific (APAC) region order a lot of from Uber eats than the other geography within the world, with 1.5 million distinctive cooking choices on the market on the platform within the region.
While Beri refused to reveal the company’s market and revenue share in India, he stressed that the company’s share within the APAC region is considerably growing.
Uber Eats’ business grew by 500th (month-on-month) in its 1st year of operations in India. in line with Jason Droege, international Head of Uber eats, India was their quickest growing market within the world.
Uber eats is presently on the market in 38 cities. Launched a lot of later than its competitors like Swiggy, Zomato and Foodpanda, Uber eats is facing some issues in properly establishing itself as a food delivery platform among foodies within the country.
The company is introducing many India-first features on its app just like the veg-only recommendations and cash payments.
“Content, storytelling and simply being clear with the background behind wherever your food is coming from is incredibly necessary. it would enable communication between restaurateurs and customers,” same Nikki Neuburger, global Head of marketing, Uber Eats.
According to Uber Eats’ Senior Director and merchandise Manager Stephan Chau, the company is using advanced technologies like artificial intelligence (AI) and Machine Learning (ML) to safeguard its customers’ information.
“We haven’t got reasons to actually need to show our users’ data outside of context. Our goal is to create sure that the users perceive our steps and take pleasure in the transparency,” Chau said.
When asked if Uber eats was planning on implementing virtual reality (VR) and augmented Reality (AR) in its app to enrich customers’ experiences, top executives said they may work on the thought within the future.