The value of a custom mobile application for your business

Do you intend to develop a custom mobile application for your company now or in the future? Then, keep in mind that mobile app development is a long-term investment and commitment that necessitates a significant amount of time and money.

Did you happen to notice that there are even more than 5.15 billion new user users in the world and that 69% of online users search for online presence and reviews before buying a product or visiting an in-store executive?

As a result, businesses of all kinds are increasingly making their services available across numerous devices and platforms. Custom mobile applications, on the other hand, aid in the development of your brand identity and the expansion of your company.

To reach new audiences and nurture existing clients, even Fortune 500 firms have turned to custom mobile app development as a business growth strategy.

However, developing a mobile application with a customized user interface and adaptive features will provide the best sales, revenue, and customer experience.

Let’s look at why you need a customized mobile app and how it may help you expand quicker than your rivals. Before we get there, consider the rise of mobile apps in 2021.

Stats show that custom mobile application will grow by 2021

  1. According to a recent poll, more than 28 million applications are downloaded globally each year. Isn’t that a staggering figure you can’t fathom? It suggests that there will be an increase in the demand for customized mobile applications and their creation in the next years.
  2. With 71.93 percent of the worldwide market share, Android outnumbers iOS by 27.47 percent. However, this does not negate the importance of iOS app development. iOS mobile applications will provide you a competitive advantage if you have a premium target audience who uses Apple products.
  3. Since the epidemic, mobile app downloads have increased by 23.3 percent, with the work-from-home, food delivery, and fitness categories seeing the most growth.
  4. As we all know, we check our phones more than 60 times each day on average. That totals more than three hours.
  5. In the United States, the number of applications used by baby boomers rose by 30% year on year, compared to 16% for Gen Z and 18% for Millennials.
  6. The globe spends 45 percent more time on Finance/FinTech Apps.
  7. An app, according to 48% of users, aids in determining brand credibility.
  8. Mobile eCommerce sales are anticipated to reach $3.56 trillion by 2021, according to eMarketer.

Every day, hundreds of mobile apps are uploaded to both the Google Play Store and the Apple App Store. In addition, there is a rising need for customized mobile app development firms that can create flexible and scalable applications to help businesses overcome problems.

What role does custom mobile application development play in the success of SMEs?

Small and medium-sized businesses have limited budgets and resources when compared to bigger organizations or established firms. Nonetheless, by adopting contemporary business practices, companies can compete with the market’s major competitors. It is also no secret that mobile applications are one of the most effective strategies for SMBs to expand quicker than competitors.

If you work in the food and beverage, hospitality, healthcare, personal care services, legal, manufacturing, or retail industries, a mobile application has become a go-to-market solution for staying on top of the user’s mind and meeting business goals.

During and after the pandemic, a few categories of apps have exploded in popularity. Telemedicine, web conferencing, electronic signature services, remote desktop, video platforms, and other services are among them.

In North America, downloads of video chat and online conference applications increased by 627 percent, with a 121 percent rise in daily active users. In March, downloads of Skype for Business, GoToMeeting, and JoinMe apps increased by 66%, 86%, and 43%, respectively, as work became more remote.

In today’s technology-driven and customer-driven industry, here are a few reasons why SMEs want custom apps:


During the early stages of your company’s development, what keeps you up at night? Isn’t it possible that it’s due to a lack of visibility? Your company may have visibility to its consumers at any time and from any location if it has a tailored mobile application in place. It also aids in the enhancement of client relations as well as sales.

Despite the fact that consumers may have several mobile applications on their phones, they are more inclined to choose apps that offer a better user experience with sophisticated functionality.

If you’re in the real estate industry, for example, creating a unique mobile app with VR and AR capabilities will give you a competitive edge. You will gain more awareness through word of mouth if it entices users.

Interactions with digital devices:

Customers are more likely to evaluate products online before visiting a physical store and making a purchase choice since the amount of time spent on mobile applications has grown dramatically in recent years. As a result, having a mobile application for your company may boost digital engagements and income.

Marketing that works:

Mobile applications can handle a wide range of tasks, regardless of the size of your company. One of the most significant advantages of having a custom mobile app is that it allows you to build a direct marketing channel with your target market. Additionally, it simplifies and streamlines your client contact.

Trust and loyalty are gained:

For every firm, trust is priceless. You may deliver tailored messages and offers to consumers through custom mobile app development, which can help you win their confidence and increase engagement. You can offer customer loyalty programs in addition to normal marketing efforts to encourage your prized consumers to engage and win unique incentives.

Gen Z is said to spend approximately 10 hours per day online (one informal Global News poll showed the number to be closer to six hours), and 96 percent of them own a smartphone.

You will save money and time:

Mobile applications, unlike conventional or mass marketing, allow you to evaluate and modify marketing efforts in real-time. You can monitor the behavior of your target consumer and tailor your approach to capture their attention. When compared to traditional marketing tactics, this will save you a significant amount of time and money.

Promotes you in your local area:

Is your company restricted to a single location? Then, how do you get your target customer’s attention, and how much will it cost to reach and persuade them? Several thousand bucks might be the answer. However, it may turn out to be more than you predicted.

The post-pandemic boom in mobile applications:

Targeting local customers has become critical as a result of dynamic changes in client buying behavior. If you own a physical business, such as a boutique, café, or restaurant, a mobile app can help you reach out to local consumers and encourage them to come in.

If you’re in the IT industry, you should know that SaaS apps, in particular, are expanding at a quicker rate than other apps.

SaaS sales are expected to reach $171 billion in 2019. By 2020, the figure should be over $200 billion, and by 2022, it should be around $233 billion. In 2024, SaaS is expected to generate $369.4 billion in revenue, according to my final forecast. [Forbes]

The global insurtech market is worth $5.48 billion in 2019 and is anticipated to rise to $10.14 billion by 2025, with a CAGR of 10.80% between 2019 and 2025.

A mobile app for your insurance company may improve client interaction and expedite operations such as policy registration, claims, underwriting, and mistake detection. A mobile app can help you save time and money by reducing the amount of paperwork you have to fill out.

Many organizations have shifted their attention to bespoke mobile app development in recent years as customers have come to demand a mobile-first experience. This has made everyday living even faster, easier, and more economical.

A custom mobile application has a few advantages over a mobile website:

  • Offline functionality is not available on mobile websites. You may create mobile apps that operate even when you are not connected to the internet.
  • Mobile webpages load slowly and have less functionality than mobile applications.
  • Because they are not stored in any database like app stores, mobile websites might be difficult to find.
  • The primary concerns with mobile websites are quality and security.

Aelius Venture custom mobile application development solutions:

Do you have any plans to grow your company across India, the United States, and the UK? If so, Aelius Venture’s mobile app development professionals can help you extend your digital reach. We work closely with you to analyze your online consumer behavior and design contemporary mobile apps that may fit your specific business objectives. We have over 7 years of expertise building customized applications.

Android and iOS apps with scalable and secure features are among our custom app development services.

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Totally enjoyed working with Karan and his team on this project. They brought my project to life from just an idea. Already working with them on a second app development project.

They come highly recommended by me.

Owner, Digital Babies