How to Rebrand Your Fitness Business / Startup
- July 9, 2020
- Posted by: Aelius Venture
- Category: Business plans
There is a spread of reasons you would possibly plan to rebrand your fitness business. Perhaps you’ve purchased an existing studio or gym, updated or removed a core offering, or made a big change to your brand values. It’s also possible you’re quickly responding to changes outside of your control.
Whatever the reason, a rebrand requires reflection, creativity, and an idea.
We’ve gathered helpful resources and outlined a spread of considerations you’ll get to bring a successful branding transition.
First, let’s mention your business name
Your name sets the tone for your entire fitness studio or gym—and changing it isn’t a choice to be made lightly. And while you are doing run the danger of losing some brand recognition, oftentimes, the positives far outweigh the negatives.
Update your business plan
Your business plan should reflect changes in your studio or gym’s brand, offerings, and overall goals. This document is ever-evolving—especially during a time of change.
As you create changes associated with your brand, pay special attention to:
Your mission statement. It’s the inspiration for everything you are doing at your studio or gym and should need changes. believe where your fitness business has been, where it’s going, and who your “why” affects long-term.
Your audience . As you evolve, believe your clients—today and within the future. does one decide to market to an equivalent audience? Are you looking to expand into new demographics? Knowing who you would like to succeed in will help guide your new branding.
Your experience. Your brand includes the whole customer experience you provide in your physical and/or virtual space. Will you adjust classes and other offerings? Will you create a more inclusive environment for all customers? believe your gym or studio, holistically, and include any changes you propose to form .
Your team. How you staff your business may be a direct extension of your brand. As you rebrand, this might require changes to your hiring process, training protocols, and staff handbook.
Rethink your aesthetic
Your visual identity, or the planning components that represent your fitness studio or gym, is an important piece of the rebrand puzzle. It includes your logo, color palette, typography, and photography.
As you refresh your aesthetic, consider how you’ll:
Rethink your logo. Will you overhaul your current one, or will you create subtle changes to take care of brand recognition? When well-designed—or during this case, well-redesigned—your logo can identify your business during a meaningful, new way. When unsure , hire a designer to assist .
Reconsider your colors and sort . Will you maintain an equivalent colour scheme , or does one decide to create a replacement one entirely? What about the typefaces, you employ on your website, marketing collateral, and apparel? Colors and font are powerful and represent your brand personality. So, if you would like your brand to feel fresh and young, it’s best to go away muted, dull colors and script fonts behind.
Reconsider your imagery. Reflect on the purchasers you currently function well as those you hope to succeed in within the future. The photography you employ on your website, your social media channels, and in printed materials, should be reflective of your audience .
Refresh your marketing
Once you’ve solidified your new business name and visual identity (hooray!), reflect the changes across your marketing efforts.
Make an idea to:
- Revamp your website. Your website is that the online face of your business. Keep it up so far with changes to your brand.Do an audit of every page on your site (homepage included) and make applicable updates to photos, videos, and copy. For more, download our guide specific to the way to Update the web site for Your Fitness Business.
- Reflect changes across your online listings. Like your website, online listings like Google My Business and Yelp should feature your new name, logo, imagery, and brand voice. Don’t forget to also review and revise your descriptions and categories.
- Optimize your social media accounts. Swap out your profile picture (likely your logo) and/or cover photo, switch your social media handles, and update the about section and/or descriptions for your Facebook, Instagram, YouTube, Twitter, etc. Running social ads? you’ll got to change those, too.
- Update your email marketing templates. Whether you send newsletters, rest on automations, or both, confirm to update your emails. Swap out your logo, add your new colors, and use a branded typeface. It’s simple to style new campaigns in Marketing Suite
- Redesign printed collateral and apparel. Keep all printed materials—including business cards, posters, and flyers—cohesive together with your new branding. Clients are going to be excited to rep your New Look so make certain to refresh your branded swag, too.
Rebranding may be a process—but a process well worthwhile . it is also one to be celebrated! Give clients a behind the scenes check out your logo redesign, send an email announcement, and/or host a rebrand reveal party for clients and staff.
The more your community feels a part of the journey, the more excited they’ll be together with your New Look and feel. It is, after all, a replacement introduce your business, which is an exciting time for them too.