Enhancing Your Sales Process Using Sales Enablement Tools

The world is a large place. Only by using tools to research your market and audience can you improve your sales process. This is where sales enablement tools enter the picture.

You’ve come to the perfect place if you’ve ever wondered what else you could do to empower your sales staff and help them complete more deals.

The ability to hit your sales targets requires more than simply quick thinking and a powerful handshake. Even while that might work in the movies, sales representatives’ jobs are far more detail-oriented and plan-oriented when working in the real world. What matters is reaching the right people and gaining a thorough understanding of your target audience.

What is sales enablement, and what does it mean for your business? That’s the subject of this article. After that, we provide you with our advice for designing your own sales enablement software stack.

Overview of Sales Enablement Tools

The practice of providing your sales force with the information and tools they need to be successful is known as sales enablement. Supplying appropriate sales training or providing salespeople with tools that allow them to make informed sales decisions are two examples of how to accomplish this.

When it comes to the first aspect, it is critical that your staff have access to relevant and practical sales content so that they may train themselves and enhance their sales effectiveness. A variety of online and offline tools and apps are needed by sales representatives to discover leads, approach prospects, and close deals.

So, whose job is it to make sales more effective? Sales enablement teams aren’t available to every company. These responsibilities can be delegated to existing sales and marketing teams, or they can be outsourced to consultants. Ensuring that your sales representatives get the resources they require in order to improve their productivity, increase revenue, and boost the company’s bottom line requires a well-thought-out sales enablement strategy.

Sales Enablement Tools for Your Company’s Success

When it comes to sales enablement, it isn’t only a concern for your sales and marketing teams. When your business is running well, this is very important. It also has a big impact on how much money your business makes.

Using sales enablement tools can help your organization increase sales by providing your sales staff with the necessary tools and technology. Here are some of the direct benefits of using sales enablement solutions:

  • When you use sales enablement tools, you free up time for your sales staff to focus on closing deals and increasing revenue.
  • Customers’ individual lifecycles are tracked by sales enablement tools, which reveals fresh chances for cross-selling, resale, and up-sell.
  • Sales enablement allows you to tailor the customer’s experience by keeping track of their previous purchases and interactions with you.
  • When sales managers use the correct sales enablement technology, they are able to employ stronger sales agents and train them faster.

Sales Enablement Tools


There are many different goals that can be achieved with the help of sales enablement. In general, the goal is to increase the number of potential customers who have expressed interest in your products. As a B2B sales team, maintaining a high-quality lead stream is essential.

Datanyze is a sales prospecting and lead intelligence platform for B2B enterprises that help develop and connect with high-quality sales prospects. You may study possible leads on LinkedIn with the help of this easy and lightweight browser plugin, which allows you to effortlessly separate the wheat from the chaff and find the best leads.

There are a lot of other things you can do using Datanyze, too. Another thing this tool does is give you contact information for your leads, like email addresses and phone numbers, that has been verified and is correct. For each and every lead, it then gives you additional information such as the industry, job title, and job status.

Seismic: A Sales Enablement Tool That Empowers Salespeople

Using Seismic as a sales enablement tool, marketers may better connect with prospects by telling more relevant and interesting stories.

Sales training, social selling, marketing automation, and content analytics are all included in Seismic’s platform. The idea is to provide salespeople with the training and technology they require in order to meet their targets.

One of the best sales enablement tools and marketing personalization is Seismic, which is used by more than 2000 companies in a wide range of industries, like Citrix and Domo. A planned demo and pricing information is required before requesting a price quote.

LevelEleven: Behavioral Analytics Tool

With its behavioral analytics approach, LevelEleven aims to improve closure rates for organizations of all sizes, including startups. Customers and prospects benefit from this knowledge since it teaches the sales team what approaches work best.

It is possible to track the progress of any project with LevelEleven’s real-time analytics and insights. A unified sales management experience is provided by the smooth integration with Salesforce.

People who use LevelEleven like things like sales coaching, real-time broadcasting, and personalized scorecards because they help salespeople be more effective and motivated. LevelEleven is the ideal tool for motivating sales teams and tracking their progress.

Highspot: Artificial Intelligence-Based Sales Enablement Tool

One more comprehensive sales enablement tool, Highspot manages everything from sales coaching to content management and client involvement in a single interface. Using this tool, salespeople may increase their effectiveness and get the knowledge they need.

New sales reps can benefit from Highspot’s courses and classes, which allow them to become more productive and productive faster. Most importantly, its artificially intelligent playbook recommendations, which assist salesmen in navigating difficult discussions, are the most useful feature.

More than 70 integrations are supported by Highspot, including Microsoft 365, Salesforce, Gmail, and Outlook. Due to the powerful algorithms used by Highspot’s search, your sales staff will never have difficulty locating the content they require to be successful.

Klue: A Tool That Focuses on Competition Analysis

Sales enablement tool Klue focuses on competitive research. With the use of its sales intelligence tool, you can keep tabs on your competition by monitoring their websites, their content, keywords, and the latest news.

With battlecards, newsletters, and integrations, Klue not only collects information about your competitors but also makes it insanely simple to distribute that information among your team. No matter how you like to receive your insights—via email, the web, your mobile device, or Salesforce—Klue has you covered.

The preferred competitive research tool for a variety of incredible firms and startups, from ADP to Shopify to Cisco, Klue is the go-to source for competitive research. Your competitive program’s success and potential for improvement can be assessed from a holistic viewpoint thanks to this tool.


Mediafly wants to connect with the modern buyer by giving them personalized content and making them feel like they’re in a real place. With its highly efficient content management platform, sales professionals can create and deliver high-quality content throughout the whole customer experience.

Your sales staff may use Mediafly to distribute and share material across several platforms, as well as develop new content. Also, it helps new sales teams get started and lets salespeople host customer-centered meetings and presentations.

This is all useless, of course, if you can’t determine whether or not your campaigns were a success. To help you measure the success of your content, Mediafly provides access to world-class analytics.

LevelJump: Allowing Sales Teams to Monitor Their Own Results

To help your firm generate more revenue, LevelJump was built on top of Salesforce. This allows your sales teams to oversee their own internal performance. In order to help sales professionals, measure their own performance and be more effective at work, it provides features such as coaching, insights, and milestone setting.

LevelJump is a Salesforce workflow automation tool that is intended to make your life easier. You can use it to get sales insights, track how well your sellers are doing, and see how many milestones they’ve reached, making sales enablement a breeze.

LevelJump is used by a variety of businesses, including Compass, Shopify, Hudl, Egnyte, and Watermark. Check out LevelJump if you’re seeking a strategy to increase your sales team’s productivity and motivate your sales reps to perform more effectively.

Showpad: Sales Enablement Tool for Mobile

A sales enablement tool for corporations, Showpad has all the features you’ll need. When combined with content management tools, it becomes a one-stop-shop for sales teams looking to improve their performance.

Showpad’s content management solutions allow you to develop, distribute, and track material in addition to educating your sales representatives to do so. Tools for fostering team collaboration are available alongside those for engaging buyers through effective customer encounters.

Along with excellent mobile compatibility, Showpad offers support for a wide range of alternative integrations and customization options. For Android and iOS devices, it works smoothly with Salesforce, Outlook, Slack, and Gmail and can be accessed from any location.

Docsend: Document Management Software for Start-up Companies

When you use docsend, you have full control over your work documents. You can manage and share access to important files in the way that works best for you.

Increase security, control downloads, and drop access to files in real-time with Docsend’s powerful security features. Secure document sharing, document analytics, non-disclosure agreements, e-signature software, data rooms, and dynamic watermarking are just a few of the features offered by the company.

Customers of Docsend, which is owned by Dropbox, include companies such as Contentstack and Quartz. Sales enablement tools such as Docsend, which focuses on file-sharing rather than customer relationship management, sales training, and content production, are a welcome addition.


Sales workers can learn on-demand through Brainshark, which is a platform for on-demand training that works across a variety of industries, including healthcare, manufacturing, and finance. It not only helps you design and distributes on-demand training content to salespeople, but it also helps analyze performance issues and increase overall sales team productivity.

There are a lot of resources on Brainshark that can help you coach new and current employees, but you can also share the same things with clients and experts to make things more transparent. There are many ways to use the virtual coaching platform to create material, from presentations to videos and even podcasts.

Company names such as PTC, Riverbed, and Zoom are among the many that have signed up with Brainshark as clients. Users particularly like its readiness scorecards, which provide a visible representation of employees’ performance.


When it comes to sales enablement, there are a lot of moving components. You will need to customize your ideal sales enablement stack based on the use case you are addressing—and you may need to employ more than one platform to truly empower your sales force.

When it comes to measuring the success of your sales team’s performance, sales enablement tools should provide robust statistics. You won’t be able to tell if your sales enablement efforts are genuinely working until you have the correct Performance metrics in hand.

Read More: How to Automate Your Sales Process?

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