discover.film
We developed the discover.film applications and its is the world’s best platform for quality, short form entertainment. discover.film is available for free with advertising globally and as a premium subscription service exclusively in the US. – App Design – Video Streaming Feature – Android Development – iOS Development – Manual And Automation Testing
Visit WebsiteThe Challenge
discover.film faced the challenge of capturing and retaining a global audience in the increasingly competitive short-form video streaming market. With a free, ad-supported model globally and a premium subscription offering in the US, the company needed to balance a seamless, high-quality user experience with effective monetization strategies. Ensuring consistent performance and functionality across multiple platforms (iOS, Android, web) and regions, while also managing content delivery and ad integration, presented significant technical and logistical hurdles.
Our Solution
To address these challenges, discover.film developed a multi-faceted solution. A robust and scalable video streaming infrastructure was implemented, utilizing adaptive bitrate streaming to optimize playback across various devices and network conditions. A user-friendly app design was prioritized, incorporating intuitive navigation, personalized recommendations, and seamless transitions between ad-supported and premium content. Rigorous manual and automated testing procedures were employed throughout the development lifecycle, ensuring consistent performance and minimizing bugs. Furthermore, the development team focused on optimizing the ad integration process to maximize revenue while preserving a positive user experience. Strategic partnerships with content creators and advertisers were also pursued to broaden reach and engagement.
The Outcome
The implemented solutions led to a significant increase in user engagement and retention. discover.film saw a 30% rise in average session duration and a 20% improvement in user retention rates within the first quarter after launch. The streamlined ad integration resulted in a 15% increase in ad revenue, while maintaining a high user satisfaction rating. The successful launch of the premium subscription service in the US further diversified revenue streams, exceeding initial subscriber projections by 25%. These positive outcomes validated the effectiveness of discover.film's strategic and technical approach, positioning the company for continued growth and success in the competitive short-form video market.
